The Ask: Banzel wanted to relaunch their brand, with a campaign that not only educated people about the medicine, but also honored the families living with LGS.

The Solve: We created a campaign rooted in caregivers insights, that with LGS may diminish a child's abilities it never diminishes love. The Love Less Seizures campaign focused on the moments of joy, hope and love, making the child, and their personality the hero.

Featured Work