Microsoft wanted to launch Bing in a monopolized search engine marketplace. From their launch in 2009 until 2012 we worked on creating online presence and awareness by producing TV spots, pre-roll, online campaigns, and microsites. Using the Bing homepage as our starting point we crafted “search stories” that highlighted the unique brand features and showed consumers that Bing was not just a search engine but a “decision engine.”

TV & Online Video Spots

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