Levi's Unbuttoned

Levi’s needed to reach a younger generation. Drawing on the classic Levi’s button-fly we “unbuttoned” musicians and celebrities by revealing hidden playlists and secrets. To do this we created a microsite, and online ads. We also made out-of-home billboards, and taxi toppers highlighting the Levi’s button-fly.

Microsite

Online Media

Billboard & Taxi Toppers