Tempur-Pedic wanted to dip their toe into the online and social space, but were unsure of how to stake their claim. We realized that owners were already using social media to profess their love of the brand, but there was no official online community so we created the “Love Waking Up” campaign. We crafted Facebook and twitter pages, TV spots, online ads, and a microsite showcasing three of the owners and the incredible things they were able to accomplish with a good night sleep.


TV & Online Video Spots

Banner Campaign