Bing

The Ask: People wanted more from their search engine than just basic search results. They wanted a tool to help them make better decisions.

The Solve: Bing was launched as a decision engine. We created a series of TV spots to showcase its features and capabilities. Our spots told stories that highlighted Bing's interface and how it helps users make better decisions. By focusing on the idea that Bing can help people navigate their decisions, we were able to position it as more than just a search engine.