Black Trans Femmes in the Arts

The Ask: BTFA's mission is to support Black trans femme artists and preserve Black trans art and culture, but they lacked a full brand, website, and promotional materials to connect with the community.

The Solve: To combat negative media narratives, we created a celebratory brand with a vibrant gradient pattern and trans-flag colors. The logo uses negative space to hold images and color to adapt to BTFA's many verticals. The result was a brand that drew viewers in and increased participation: website views increased by 35% and social media engagement rose by 50%.