Tempur-Pedic

The Ask: Tempur-Pedic wanted to shift its brand image from late-night TV to social media and digital platforms, and share the passionate stories of its satisfied owners.

The Solve: By creating an online community with the "Love Waking Up" campaign, we gave owners an official platform to share their love for the brand. We crafted social media pages, TV spots, online ads, and a microsite to showcase real owners and their incredible achievements made possible with a good night's sleep. This approach not only humanized the brand but also allowed for greater engagement and a deeper connection with its loyal customers. Metrics such as engagement rates and increased social media followers demonstrated the success of the campaign.