The Ask: Tempur-Pedic owners are passionate about their beds. The brand wanted to tell owners stories and move Tempur-Peduc away from late night TV and into social and digital.

The Solve: We realized that owners were already using social media to profess their love of the brand, but there was no official online community so we created the “Love Waking Up” campaign. We crafted Facebook and twitter pages, TV spots, online ads, and a microsite showcasing three of the owners and the incredible things they were able to accomplish with a good night sleep.

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