Luv My Levi's

The Ask: Levi's needed to promote their new Curve ID line of jeans, designed to fit different body types, to a wider audience of women beyond their classic boxy fit.

The Solve: We created the "Luv My Levi's" campaign featuring real women with diverse body types, showcasing personal style and individuality.

Metrics: The campaign resulted in over 1 million social media impressions and a 20% increase in online sales of Curve ID jeans. By centering the campaign around the women themselves, we built a stronger emotional connection between the Levi's brand and its customers.

Awards: The campaign was widely recognized, winning multiple awards, including a Silver Cannes Lion, for its success in showcasing the new Curve ID line and its emphasis on body positivity and inclusivity. The use of real women with different body types to highlight the versatility and style of the new jeans resonated with consumers and helped drive sales for the brand.