Kamsten

The Ask: Kamsten, a Brooklyn-based made-to-measure clothing brand, sought an e-commerce site and social campaign that reflected the sleek sophistication of their clothing. They needed to showcase their brand for the person who lives outside the boardroom, loves the sexiness of a sharp peak lapel, and wants to dress like they are the occasion.

The Solve: By putting the clothes front and center with immersive clean photography and simple emotive copy, we allowed the clothes to take center stage. Through a mix of Instagram stories, ads, and grid content, we incorporated brand elements, shapes, and colors, while paying homage to the founder's journalist background with American typewriter font. This resulted in a brand that felt sexy, sophisticated, and exciting in the digital space and echoed the physical feeling of wearing a Kamsten suit.

Metrics: The social campaign generated over 100,000 impressions, resulting in a 35% increase in website traffic and a 25% increase in sales.